Ampli.fy
AI-Generated Content 101 for Marketers and Creators
In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated content is any material—text, images, video, audio, code, or data visualizations—created primarily or entirely using...
How To Diversify Your Traffic Outside of Google SERPS
Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.
8 Steps to Create a Complete Marketing Strategy in 2023
Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your...
How to Optimize Your Products & Services for Social Media Search
In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for...
30+ Positive Feedback Examples Your Employees Need to Hear
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I...
Letter of Interest Tips, Templates & Examples [A 2023 Guide]
In today's competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd. In this post, you’ll...
Google CEO on SGE and Search evolution: ‘We’ll get it right’
The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on...
Ecommerce marketing next year: 5 ways to set up for success
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should...
How AI is changing the game for PPC account managers
AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations....
How the August 2023 Google core update compared to March 2023 core updates
Now that the Google August 2023 Core Update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous...
Suspended Google Ads advertisers may be required to pass advertiser verification
Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out...