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Engagement-Based Algorithms are Causing Social Division – But is There an Alternative?
Algorithms are designed to exacerbate emotional response - and they increasingly drive all social discourse.
How to Monitor and Win Brand Mentions in AI Answers
They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. Right…Read more...
The ultimate guide to evaluating influencer media kits
For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to...
How to make the most of holiday marketing on social
When is the appropriate time to put up holiday decorations? In December? After Thanksgiving? Before Halloween? While the great decoration debate...
Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team
Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement...
What is Public Relations? PR Definition Explained
Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is...
How to Use Google Calendar: 21 Features That’ll Make You More Productive
Some things you think will be simple actually end up getting really complex. Google knows this all too well, which is why Google Calendar has plenty...
The Beginner’s Guide to LinkedIn Marketing & Networking
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is...
How This Jeweler Grew Her Side Gig Into a Viable Business
Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location,...
150+ Dropshipping Products To Sell for Profit (2023)
You need three things to succeed in dropshipping: good products to sell, ways to market them, and the motivation to succeed. We’ve put together a...
Best Time To Post on TikTok in 2023
Learn how to use TikTok’s analytics tool to find out the best time to post on TikTok for the highest engagement for your brand account.More