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Customer Zero: Customer Care metrics [Instagram]
The post Customer Zero: Customer Care metrics [Instagram] appeared first on Sprout Social.
YouTube Expands Access to Live-Stream Gift Goals and Effects Maker
Gift goals provide another way to drive live-stream donations.
$84 billion of ad spend lost due to ad fraud in 2023
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time...
Why it’s time to reevaluate your match type and bidding strategy
Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign...
Understanding explicit vs. implicit searches: The key to dominating local SEO
Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another...
What to do when performance tanks in PPC
In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in your performance charts are...
How to communicate Google core updates to executives
Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and...
Google September 2023 helpful content is now done rolling out
Google has confirmed that the September 2023 helpful content update is now finished rolling out. The update took 14 days to roll out, starting on...
Snap’s Shutting Down Its Enterprise AR Development Project
Snapchat's ARES project enables partners to utilize Snap's AR tech in new ways.
Pinterest Announces Free Webinar on Campaign Optimization Tips
It could be worth tuning in, especially as we head into the holiday push.
X CEO Linda Yaccarino Says That the Platform is On Track to Return a Profit in the New Year
And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.