Ampli.fy
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) And whether you’re working on brand...
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers...
TikTok Partners with MVVO on Competition to Showcase Creative Clips in Times Square
Wanna’ get your TikTok clips shown in Times Square.
Meta Expands its Roll Out of Generative AI Features for Ad Creation
Meta’s new generative AI tools are coming to Meta Ads Manager.
6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start.Over the past few years, I’ve watched as the platform evolved from...
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
If you've ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and...
Why Lifestyle Brands Are the New Media Companies
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through...
How to Write a Simple, Effective Resume (+20 Examples)
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage...
Lifecycle Marketing: The Complete Guide
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time,...
What Are Core Web Vitals? (+ How to Improve Yours)
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three...
Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. From automatically...