Ampli.fy
What is a CRM data model? Objects and relationships
At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data...
How AEO drives higher-intent site visitors than other channels
Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1%...
Jury finds Meta and YouTube guilty of causing social media addiction
The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite...
Reddit implements new [App] label to identify bot profiles
CEO Steve Huffman said the move was designed to let users know when they’re talking to a person and when they’re not.
Meta updates its Threads Marketing API
New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to provide more posting options in third-party platforms....
X announces, then retracts, updated revenue share incentives
The platform first said it would give more weight to impressions from a user’s home region before owner Elon Musk canceled the plan following user...
New Mexico jury approves $375 million in civil damages against Meta
The landmark ruling found the social media giant liable for failing to protect children from online predators, according to Reuters.
YouTube expands Shopping Affiliate Program access
The platform lowered the follower threshold from 1,000 to 500, allowing more creators to earn sales commissions from video links.
How to build trust with local government social media strategy
Social media has evolved into a key connection point between local government agencies and the public. According to the Q2 2025 Sprout Pulse Survey,...
Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin,...
Google brings Gemini AI-powered tools to its marketing platform
New elements are designed to improve ad performance and engagement tracking, as well as assist in campaign setup.