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Understanding social media demographics in the UK: age, gender & behaviour
UK adults spend an average of 1 hour and 48 minutes a day on social media. That’s nearly 13 hours a week, offering a solid window for brands to connect with their target audience. Success requires a clear understanding of each network’s users. This includes the...
Data Shows That X Premium Subscribers Get Significantly More Post Reach
New data on the benefits of paying for X's subscription package.
Marketing Techniques: What to Try in 2023
Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels,...
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find...
What is Business Casual in 2023? Give Your Office Outfit a Gut Check
I remember my first internship — more specifically, its dress code, which left me googling, “What does business casual mean?” Then, I took a...
Google Ads rolls out Demand Gen to all customers globally
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery...
Generative AI, GA4, and more 2024 trends to watch… see the SMX agenda!
This is it… your chance to attend the largest search marketing conference on the planet is just a click away: Secure your free spot at SMX Next now...
Google Demand Gen campaigns: Migration and best practices
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky...
The enterprise guide to elevating findability and ROI
The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. It’s no longer just about being...
5 behavioral strategies to make your content more engaging
This article is written assuming you are already creating fantastically optimized content. (If you need some help with that, there are a plethora of...
Celebrating Canada’s Small Business Month With Sustainable Local Biz Tips
Happy Small Business Month! In this article, Miriam displays that by making sustainable local goods and services easier for everyone to find and...