Ampli.fy
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.
HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a...
Google Web Guide: What It Is, How It Works, and What It Means for SEO
It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI...
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall...
X loses lawsuit alleging advertisers’ boycott was politically-motivated
A judge in Texas dismissed the case and ruled that the app had failed to prove its case against the World Federation of Advertisers.
WhatsApp rolls out multiple features to improve chats
Updates include new storage management tools, improved ways to transfer history from Android to iOS and artificial intelligence-enabled responses.
At IAB NewFronts, Meta introduces new ad and discovery options
Reels trends will be expanding and the Partnership Ads Hub will offer a redesigned layout and additional insights.
Google offers new Demand Gen ad campaign features
The latest update includes artificial intelligence-powered video generation and improved YouTube Creator Partnerships.
Meta’s Oversight Board warns against expanded roll-out of community notes
The board said a crowd-sourced approach, which replaced the company’s third-party fact-checking in the U.S., may not be safe in other regions.
TikTok for Business introduces campaign to drive in-app shopping
The platform is looking to connect creators and brands with its expanding community of users who turn to the app for discovery and purchasing.
How to use social listening to find and connect with niche audiences on social media
In the world of social marketing, we’re starting to experience a significant shift in focus. Some of the most successful brands across socials are...