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TikTok Announces Improvements to Its AI-Powered Smart+ Ad Campaigns
Some improvements and refinements for TikTok's AI-powered ads.
Facebook Adds Topic Search Recommendations and Friend Likes To Reels
Some new measures to get Facebook users to spend more time scrolling Reels.
LinkedIn Expands Profile Verification to More Users
LinkedIn's aiming to verify 100 million members by 2025.
WhatsApp Adds Account Switching In-App
In-stream account switching, so you can use alternate profiles in the one app.
LinkedIn Updates ‘Collaborative Articles’, Which Have Now Become a Key Traffic Driver for the App
Contributing to Collaborative Articles can earn you a 'Top Voice' badge for your profile.
Snapchat Shares New Insight into its Unique Audience Reach
Snapchat's new report shows its unique audience reach, in variance to other social apps.
Top AI use cases in marketing to elevate your 2024 strategy
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this...
Online reputation monitoring: What it is and why it’s important for business
It’s no stretch to say that reputation management is more important than ever for brands today. Because modern buyers aren’t shy about unfiltered...
Are Meta’s Celebrity Bots Taking AI Too Far?
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered...
How to Create an SEO Report — The Complete Guide
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search...
What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself...