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Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer engine can’t (or won’t) use its page as a source. What causes AEO gaps? Sometimes the page doesn’t exist. Or it exists, but...

SEO for Static Sites: 8 Problems to Watch For

But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to redirects, metadata, schema, and 404 handling. With a static site,...

Concerns about social media’s negative impact are growing

New research from Pew found that sentiment surrounding app usage has soured over the last four years, with adults statistically more worried than teens.

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific...

How to create AI prompts that eliminate bias and increase conversions

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations,...

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