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Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer engine can’t (or won’t) use its page as a source. What causes AEO gaps? Sometimes the page doesn’t exist. Or it exists, but...

SEO for Static Sites: 8 Problems to Watch For

But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to redirects, metadata, schema, and 404 handling. With a static site,...

Concerns about social media’s negative impact are growing

New research from Pew found that sentiment surrounding app usage has soured over the last four years, with adults statistically more worried than teens.  

How to Use LinkedIn: A guide for marketers, brands and teams

LinkedIn isn’t just a digital resume anymore. It’s a growth engine for your brand or career to connect, share ideas and grow your reputation. Whether you’re building a personal brand, leading a team or looking for new job opportunities, learning how to use LinkedIn...

It’s all about you

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson. That’s Shareese Bembury-Coakley’s reality as...

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