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LinkedIn Limits Competitor Analysis for Non-Paying Company Pages
LinkedIn is looking to beef up its company page subscription offering.
Instagram Tests Reels Algorithm Control Options
Instagram's got a new Reels algorithm control tool — but will people actually use it?
TikTok Announces Live Concert Event to Showcase Music Trends
TikTok’s become a key platform for music promotion.
How Does the LinkedIn Algorithm Work? [2023 Changes Explained]
LinkedIn is a bit of a different beast in the social network universe because the LinkedIn algorithm is specifically designed to prevent content...
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their...
Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business
Today's businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide...
How to Create a Segment in Google Analytics
Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and...
Microsoft Search and News Advertising revenue up 10% in Q3
Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Search and news advertising revenue increased 10% year on year,...
Google search revenue rises 11%, solid increase in total ad revenue
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search...
Google testing ads between organic results?
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first...
Survey: Marketers reducing ad platform investments
Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of...