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Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are increasingly watching YouTube reviews, asking ChatGPT for...
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is…Read more ›
Google Ads testing new overview dashboard for advertisers
Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it...
Google rolls out about this image and more SGE links
Google is now rolling out the about this image feature that it announced back in May and is also adding new links to the SGE AI powered answers, the...
Snap revenue up 5%, promises better ROI for advertisers
Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the...
Amazon Ads launches AI image generation
Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to...
Google AR beauty ads now let brands promote lip, eye products
Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality...
Survey: Only 26% of SMBs are using AI for marketing
Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using...
Google syntax graph merge for structured data
Google Search now supports what is called supports syntax graph merge. Essentially this means different syntaxes of structured data can now connect...
Data providers on the Google October 2023 core and spam update
Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out, we wanted to take a...
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the...