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Post Performance Report: Brands from regulated industries making social media less spooky
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post...
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the past 18 months, we’ve seen people boycotting...
Facebook Experiments with Generative AI Profile Pictures and In-Stream Post Assistance
New AI features, coming to a Facebook feed near you.
TikTok Publishes New eCommerce Marketing Starter Guide
Some key tips to get your campaigns on track.
22 influencer marketing statistics to guide your brand’s strategy in 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use,...
Instagram Makes Reminder Ads Available for Stories Placement
More ways to raise awareness of coming events/launches.
Threads Adds Polls and GIFs as it Continues to Expand its Engagement Options
A day after announcing that it has 100 million users, Threads keeps the updates coming.
Should Brands Address Social Issues?
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when...
The Complete Guide to AI Algorithms
Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There...
Does Google Think Your Website Is Spam?
Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know...
How to Write a Call-to-Action That Gets Visitors Clicking
Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a...