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Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization,...
How to create and improve your Facebook Business Page in 2025
A Facebook Business Page is a public profile on Facebook that allows businesses and creators to promote content and connect with customers online. It’s an important tool for engaging with customers. Brands use a Facebook Business Page to run Facebook ads, open a...
Instagram Expands Marketing API to Facilitate Product Tagging via Third Party Apps
The update will give you more options for managing your IG promotions.
Pinterest Reports Steady Growth in Users and Revenue in Q3
Pinterest continues to grow, with various avenues of new opportunity.
14 Social Media Calendar Tools for a More Organized 2024
Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply...
Meta Experiments with Custom AI Chatbot Creation In-Stream
Meta's developing a new process that would enable users to create a custom AI chatbot.
Meta Expands its Paid Verification for Business Program to Canadian Brands
After testing it out over the past few weeks in New Zealand, Meta's expanding its "Verified for Business" offering.
TikTok Shares Tips to Help Marketers Maximize Their ‘Q5’ Sales Initiatives
New tips from TikTok to help you maximize your post-Christmas promotions.
Meta Announces Ad-Free Subscription Program in EU
Would you pay to avoid ads on Facebook and IG?
LinkedIn Shares Monthly Active User Counts in EU as Part of DSA Compliance
Under the EU's new rules, social platforms now have to disclose their active user counts.
Experiment: How Many Hashtags to Use on Reels?
We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us...