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Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer engine can’t (or won’t) use its page as a source. What causes AEO gaps? Sometimes the page doesn’t exist. Or it exists, but...

SEO for Static Sites: 8 Problems to Watch For

But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to redirects, metadata, schema, and 404 handling. With a static site,...

Concerns about social media’s negative impact are growing

New research from Pew found that sentiment surrounding app usage has soured over the last four years, with adults statistically more worried than teens.  

Best times to post on Facebook in 2025 [Updated October 2025]

Facebook remains a marketing powerhouse. With billions of active users, it’s a prime platform for businesses to connect with their target audience, build brand loyalty and drive conversions. Posting content on the app isn’t enough to reach your social media goals. To...

SEO and social media: How to amplify your visibility

SEO and social media are critical digital marketing channels for product discovery, brand research and helping people make purchase decisions. Rather than thinking of these channels as content marketing strategies that operate in silos, consider the common threads...

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