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Claude integrations worth adding to your GTM stack

Most marketers use an AI assistant at work, but constantly switching between Claude, a CRM, and other apps breaks focus. That is where Claude integrations come in. Claude integrations link external tools and services directly to Claude, Anthropic’s AI assistant. The...

Every OpenAI Publisher Partnership, and How Often ChatGPT Cites Them

Each deal works roughly the same way: the publisher licenses its content to OpenAI, and ChatGPT shows summaries of that content with attribution and a link back to the source. That makes these publishers some of the most visible sites…Read more ›

The 25 Best AEO/GEO Experts to Follow in 2026

Research is how you answer these questions, and how you keep up with what’s changing in AI search. These are the 25 people publishing the most original research on AI search, and the ones worth following. I started with a…Read more ›

The role of citations in AEO: Why citations matter more than backlinks for AI visibility

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a...

Introducing the HubSpot Agent CLI

A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a level...

A master class in persuasion from an unlikely place

Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size....

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