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How to use vector embeddings in AEO

A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors, helping a retrieval system find passages with similar meaning even when they use different words....

AI search optimization tools: What actually works in 2026

AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement traditional SEO tools rather than replace them: SEO measures rankings, clicks, and organic...

69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)

301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying they utilize it Claude is the most-used model for…Read more ›

A marketer’s guide to Bluesky social analytics

Growth without measurement is just guesswork. That’s why Bluesky social analytics matter. They turn likes, reposts and replies into insights that reveal what’s striking a chord and where to double down. Still, one of the trickiest parts of getting started on Bluesky...

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