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Meta Breaks Ground on New AI Data Center Project
Another major investment in the AI future.
Snapchat Shares Insight into Evolving Beauty Shopping Trends
Some pointers for beauty brands in the modern social media landscape.
How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]
Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one...
20 Email Best Practices That Actually Drive Results
Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your...
Pinterest Ads: A Beginner’s Guide (2024)
Learn how to create Pinterest ads step by step, using the platform’s new automated campaign setup. Get best practices and examples of successful...
Why this advertiser doesn’t trust Amazon Ads
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple...
Offline conversion tracking: 7 best practices and testing strategies
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline...
Microsoft patent on website and site content reliability scores for Bing Search ranking
Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or...
Google Performance Max adds new AI features
Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the...
What’s the state of email beyond 2023? by Litmus
It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools,...
How to optimize your content for social: Facebook, Slack and X
We all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial...