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Instagram Reels for business in 2025: Best practices + examples
Every minute, people around the world watch nearly 139 million Instagram Reels. Reels is Instagram’s fastest-growing feature, offering enterprise brands the highest engagement rates. Whether you’re new to making short-form videos or you want to step up your strategy,...
Brand activism is back (again). Are marketers prepared?
Back in 2019 when Sprout published our Brands Get Real Report, 70% of consumers declared it was important for brands to take a stand on social and political issues. By 2023—thanks in part to woke-washing and increasingly divisive algorithms—consumers were over it. The...
How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done...
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is...
The Ultimate Guide to Pinterest Analytics
What’s the best way to increase your reach on Pinterest? Meet Pinterest Analytics — Pinterest's free tool lets you analyze metrics like impressions,...
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both...
5 Tips for Better Black Friday Cyber Monday Email and SMS Campaigns
The most common mistake most brands make with their Black Friday Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob...
2024 brings the end of the third-party cookie. So now what? by Cynthia Ramsaran
Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around...
YouTube rolls out ‘For You’ feed to creators’ channels
YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will...
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
The generative AI version of Google Search, Google Search Generative Experience, is now rolling out to over 120 countries and territories. Google...
YouTube’s ad blocker crackdown could be breaking EU privacy laws
YouTube’s ad blocker crackdown could be illegal in the EU. The platform has been using JavaScript code to detect ad-blocking extensions without...