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How to use vector embeddings in AEO

A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors, helping a retrieval system find passages with similar meaning even when they use different words....

AI search optimization tools: What actually works in 2026

AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement traditional SEO tools rather than replace them: SEO measures rankings, clicks, and organic...

69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)

301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying they utilize it Claude is the most-used model for…Read more ›

YouTube affiliate marketing: Turning content into conversions

YouTube marketing has become a key focus for many brands—and for good reason. YouTube draws over 2.5 billion users each month, making it the second most popular social network in the world and a powerhouse driver in many teams’ overall social media strategy. In...

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