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WhatsApp adds bill payment in India

App owner Meta has been working to create a messaging platform similar to China’s WeChat, and this new functionality is a step toward that goal.

YouTube updates branded content sourcing and disclosures

The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.

TikTok adds voice notes and image carousels in comments

The additional response options are being rolled out globally and could help to drive more engagement in the app.

6 ways to build a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

7 tips for marketing on YouTube

The Google-owned video platform is one of the most influential online channels as influencers and short-form content continue to dominate screens.

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