Ampli.fy
Enterprise generative AI tools that actually work
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the...
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in 1997, the researchers stocked an English supermarket with four types of French and German...
Conveying keyword insights to non-SEOs: A visual approach
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value...
Transformer architecture: An SEO’s guide
As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers....
Google adds reports for learning video rich results
Google has added new reporting within Google Search Console’s performance reports for the learning video rich results. You can access these reports...
Meta Ads for ecommerce: 7 things to test and iterate
A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the...
Transforming agencies into profit powerhouses with client retention by CallRail
In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not...
How to Leverage Content and AI-powered Tools in Your Content Writing
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks...
YouTube Updates Copyright Claims Process to Help Creators Avoid Violations
YouTube continues to improve its “copy strikes” process.
Instagram Updates the Reels Composer UI to Provide More Creation Options
Simplified Reels editing to help more users dip into short-form video.
TikTok Announces ‘LIVE Fest’ to Highlight Top Streaming Talent in the App
TikTok really wants live stream commerce to become a thing in the app.