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Pinterest Shares Tips to Help Maximize Your Holiday Sales
Some pointers for your holiday marketing approach.
YouTube Shares New Report on the Growth In-App Shopping
YouTube is driving more shopping activity, providing expanded opportunities for creators and brands.
8 Brainstorming Tools Marketers Need to Try in 2023
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren't shooting out of our minds or...
Take Personalized Marketing to a New Level: 14 Brand Examples
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote...
How to Give a Great Presentation (+ Expert Tips)
In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event. So...
Microsoft updates email notification process for ad disapprovals
Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers....
What marketers really want to know about GenAI by Cynthia Ramsaran
Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that...
Report: Yandex search engine for sale
Yandex N.V., which is now a Dutch holding company, is looking to sell off its search engine and all of its other Russian assets as part of a deal...
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available...
Microsoft and Baidu Global team up for enhanced ad targeting capabilities
Baidu Global is teaming up with Microsoft Advertising to improve the accuracy of its ad targeting capabilities. The company is set to utilize...
Your 2024 guide to SEO reporting and tracking
SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite...