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How to use vector embeddings in AEO

A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors, helping a retrieval system find passages with similar meaning even when they use different words....
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AI search optimization tools: What actually works in 2026

AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement traditional SEO tools rather than replace them: SEO measures rankings, clicks, and organic...
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69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)

301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying they utilize it Claude is the most-used model for…Read more ›
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Your step-by-step guide to TikTok affiliate marketing

TikTok marketing hasn’t just reshaped social media—it’s redefined how marketers think about influence. TikTok has been driving explosive, creator-led growth since hitting the US in 2019. Today, 54% of TikTok users interact with brand content daily, and 77% of Gen Z...

8 winning holiday marketing strategies for 2025

The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront. The Q4 2025 Sprout Social Pulse Survey found that compared to the 2024 holiday season, 80% of social users plan to use social as much, if not more...

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