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Why employee advocacy matters in 2025 + what actually works
Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful than ever: as audiences continue to lose trust in brands, letting employees tell the story brings authenticity (and reach) no ad can buy. Read...
Google Outlines Latest Demand Gen Updates
Google's added a range of AI-powered updates for its Demand Gen campaigns.
Meta Brings Inbox Notes to Messenger
Notes have performed well on Instagram.
TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion
TikTok says that traditional ad measurement approaches fail to adequately credit the value of ads.
Google Adds More Generative AI Elements To Search
Some interesting new updates to Google's AI-based SGE experience.
Snapchat Publishes New Data Showing App Facilitates More Positive User Experiences
The study looked at how people physically respond when using different social apps.
WhatsApp Announces New Sponsorship Deal with Mercedes F1 Team
The deal will see the Mercedes team post exclusive content in the messaging app.
Meta Launches Collaborative Legal Action with Louboutin Targeting Counterfeit Sellers in its Apps
A new step-up in Meta's enforcement actions against counterfeit sellers.
Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App
Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.
4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate,...
Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as...