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Google Outlines Latest Demand Gen Updates
Google's added a range of AI-powered updates for its Demand Gen campaigns.
Your step-by-step guide to TikTok affiliate marketing
TikTok marketing hasn’t just reshaped social media—it’s redefined how marketers think about influence. TikTok has been driving explosive, creator-led growth since hitting the US in 2019. Today, 54% of TikTok users interact with brand content daily, and 77% of Gen Z...
TikTok Leads: Tools and Strategies for Generating Leads on TikTok
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most...
Why Going DTC Isn’t as Simple as Putting Your Inventory Online
Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company...
18 Best Shopify Themes For 2024
Explore what the Shopify Theme Store has to offer, including the best Shopify themes for every business.More
Google Ads is updating Location asset requirements
Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location...
Google Ads no longer supports Store Sales Direct
Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the...
Google shares automatically-created assets FAQ and marketers give their verdict
Google has addressed the most commonly asked questions it receives about automatically-created assets (ACA) and provided some much-needed answers....
Google announces update to child and teen ad policy language
Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Ad-serving protections...
Preparing for Google SGE: Essential guide for marketers
After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be....
With OpenAI in chaos, Sam Altman joins Microsoft
Sam Altman, ousted on Nov. 17, won’t return to OpenAI as its CEO. That’s because he has joined Microsoft, announced Satya Nadella, Microsoft...