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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

Local SEO for new physical locations

Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground...

Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide

Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.

41 Types of Marketing Your Brand Should Invest In

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at...

4 B2B trends that will catapult you ahead of the competition next year by Cynthia Ramsaran

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the...