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Why employee advocacy matters in 2025 + what actually works
Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful than ever: as audiences continue to lose trust in brands, letting employees tell the story brings authenticity (and reach) no ad can buy. Read...
Google Outlines Latest Demand Gen Updates
Google's added a range of AI-powered updates for its Demand Gen campaigns.
How to Create an Email Newsletter [+Expert Tips & Checklist]
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage...
How To Perfect the Shopping Experience for Customers, No Matter Where They Are
Magnolia Bakery’s senior marketing manager, Adam Davis, is taking the iconic chain to new heights, using Shopify to streamline all points of sale...
10 Holiday Shipping Tips for Store to Owners Prepare for 2023
Prepare your business for a busy holiday season with these holiday shipping tips to help you meet shipping deadlines and avoid delays.More
Google’s 2023 Search quality rater guidelines update: Here’s what changed
It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines,...
Snapchat is testing an ad-free subscription
Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use...
Sam Altman returns to OpenAI as CEO ‘in principle’
Sam Altman is returning as CEO, OpenAI announced. It is – perhaps (hopefully?) – the final chapter of a chaotic week that saw Altman ousted as CEO,...
YouTube is deliberately ‘suboptimal’ for people using ad blockers
YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in...
Google Ads investigating issue impacting AdMob
Google Ads is investigating reports of an issue impacting AdMob. The affected users have said that while they are able to access AdMob, they cannot...
AI content creation: A beginner’s guide
In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their...