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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

4 commerce trends to watch next year by Cynthia Ramsaran

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors...

Google policy update will restrict consumer finance ad targeting

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its...

X’s key advertisers aren’t pausing campaigns – they’re walking away

X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like...

Microsoft Advertising launches new tool for enhanced ad revenue analytics

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard,...

Google November 2023 core update rollout is now complete

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November...

TikTok launches new tool to help creators improve engagement

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant and relatable. Creative Cards are...

3 quick SEO wins to kick-start growth next year

The best SEO tactics aren’t high-level, complex theories, but simple, actionable insights. All the pivot tables in the world won’t save your bacon...

Google Bard can now answer questions about YouTube videos

Google Bard can now answer questions about the content of YouTube videos. Bard now summarizes video footage when users enter a YouTube URL. Why we...

2024 PPC budgeting: How to plan and secure your ideal budget

The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s...

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