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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

Brand health tracking: Metrics, tools and best practices for 2025

Gone are the days when brand reputation was an unseen, unknowable force floating in the marketing ether. Now, brand health tracking is a reliable way to measure and scale brand perception so you can know, react to and shape what people think about your brand across...

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