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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

What are the best employee advocacy program examples?

You know how you’re more likely to trust a friend’s Netflix rec than a billboard telling you what to watch? The same logic applies to brands. That’s why the best employee advocacy program examples don’t focus on glossy corporate posts. They’re all about real people...

Most marketers don’t understand the full impact of Facebook

We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. Let’s say the thing: Facebook is still a relevant and...

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