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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

Google will pay Canadian publishers $73m a year to keep news links in search

Google has agreed to pay publishers in Canada $73.6 million a year to keep links to news articles in its search results. The search engine had...

Writing emails that convert by Digital Marketing Depot

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes...

Pinterest rolls out AI body type filter to improve search inclusivity and engagement

Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion...

YouTube updates Product Drops tool for enhanced accessibility and control

YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce...

Using auction insights for better PPC competitor analysis

Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords...

How to retain clients in PPC

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities...

How to build a resilient digital marketing agency in 2024

Starting a business can be daunting. Only about half of businesses make it past the crucial five-year mark, per the U.S. Small Business...

Google patent describes how the Search Generative Experience works

A patent granted to Google may describe how Google’s new Search Generative Experience works. Google applied for the patent, “Generative summaries...

The Complete Guide to Becoming an Authentic Thought Leader

Ready to become the thought leader you've always dreamed of? Use this comprehensive guide to create and execute your thought leadership strategy.

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