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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

15 Best Time Management Apps For Work and Personal Life (2024)

Need to track your time and tasks better? Whether for work or personal life, learn about the best 15 time management apps to make your life...

The Ultimate Guide to Creating Buyer Personas (2024)

Buyer personas help you understand your audience and tailor your content to their needs. Here’s why they’re important and how to create them from...

What Is a Loyalty Program? 5 Best Examples (2024)

In the retail marketing toolkit, loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring...

How to Launch an SEO Campaign in 3 Steps

Learn how to create one in three simple steps. Anything can be an SEO campaign goal, but here are a few common ones: For example, we recently had a...

Keyword Mapping for SEO: How To Do It + Free Template

The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If...

How To Become an SEO Expert in 4 Steps

There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over...

70 Content Marketing Statistics to Bookmark for 2024

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices,...

Decode the future of AI and privacy with metadata mastery by Cynthia Ramsaran

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy...

Google Merchant Center is removing 4 attribution models from conversion tracking

Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The...

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