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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

7 best email marketing tools for lawyers in 2025

Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships, generate referrals, and attract new business in an increasingly competitive market. Email marketing delivers an average return...

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the...