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Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

5 best email marketing tools for real estate businesses in 2025

Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously. Email marketing addresses these challenges by...

8 best email marketing tools for HVAC companies in 2025

The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where...

Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API

Google has officially sunset the Google Search Console Mobile Usability report, the Mobile-Friendly Test tool and the Mobile-Friendly Test API...

ChatGPT turns one: How generative AI is revolutionizing PPC

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot...

5 Excel and Google Sheets tricks every SEO should know

Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning,...

2024 B2B trends: 6 key areas for marketing success

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our...

New Google Search vacation rental rich result

Google has yet some more rich result and structured data support for its Google Search results that you can leverage – vacation rental rich results....

How a Small Travel Blog Gained Topical Authority: A Case Study

Explore the journey of a small travel blog's rise to topical authority in this case study.

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