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Facebook Simplifies Page Creation Process
This could ensure that more creators move into the right category.
Instagram Adds Watch History for Reels
So now, you'll be able to find that video of the thing that you want to show somebody, but you didn't save.
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after...
PPC Competitor Analysis: The Complete Guide
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s...
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, "Who’s your target audience?" But do you know what answer I...
SEO Trends You Can’t Ignore In 2024
Let’s explore what those are and how to take advantage of them. If you give ChatGPT a title and ask it to write a blog post, it will—in seconds....
Link Building Outreach for Noobs
For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link...
Google advertisers can now opt out of Search Network
Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search...
Google is testing its Gemini AI model in Search
Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in...
10 ways to leverage generative AI for advanced SEO
Generative AI is revolutionizing SEO, especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze...
Google Analytics 4 audiences are rolled out on Google Ads
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including...