Ampli.fy
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impacts brand and pipeline means investing in new tools like Profound or Athena AI for Answer...
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” — But the curiosity is actually warranted. As...
Meta Expands Creator Partnership Opportunities for Brands
More ways to identify and action creator partnerships across Facebook and IG.
How to find TikTok influencers who drive real ROI
TikTok’s influence on purchase behavior is undeniable, but finding the right creators to partner with is often complex. Influencer marketing can...
Social media marketing for sustainable ecommerce brands in Australia: 8 effective strategies
Social media marketing doesn’t just build visibility; it’s where brands build trust, prove their values and build visibility, especially if you are...
2025’s Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly...
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies...
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s...
Edits Adds Improved Storyboard Functionality, Expanded Templates
Meta continues to add more functions to its video editing app.
Reddit Announces Expanded Teen Safety Measures
Reddit's announced a range of updates to align with new teen restrictions in Australia.
YouTube Adds More AI Creation Tools
YouTube also provided an overview of its latest updates to the Inspiration tab.
