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AI maturity in marketing: What the research reveals

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turns AI into measurable...

Scrunch vs. Semrush: Which tracks AI visibility better?

Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. Semrush, and here’s the high-level takeaway if you’re trying to choose: Scrunch is a dedicated answer engine optimization (AEO) tool built to...

X launches new bonus program for video creators

The reward-based effort offers cash incentives to invited users for posting videos on the platform.

Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer engine can’t (or won’t) use its page as a source. What causes AEO gaps? Sometimes the page doesn’t exist. Or it exists, but...

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