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How do you measure employee advocacy success?
Do you ever lie awake at night, plagued by questions like: How do you measure employee advocacy success? What are the key metrics for employee advocacy success? Well, you can sleep tight. We’re sharing everything we know about measuring employee advocacy success....
4 strategies to increase marketing team productivity
For social marketing teams, efficiency is crucial. According to our 2025 Impact of Social Media Report, it’s one of the key metrics that more than half of social teams use to define ROI. But while social teams value productivity, they often struggle to achieve it—and...
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising....
YouTube launches free subscription offer to boost channel growth
YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible...
What Is Headless SEO? – Whiteboard Friday
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
Instagram Provides New Stories Engagement Options with Custom “Add Yours” Templates
A new way to spark viral sharing trends in the app.
Snapchat May Need to Explore New Opportunities for AR Development
Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?
Instagram’s Testing the Capacity to Add Notes to Feed Posts
Instagram's keen to squeeze all the engagement value that it can out of Notes.
Instagram Story analytics: how to track the right metrics for your brand
Be honest: how often do you check your Instagram Story analytics? Because interactions with Stories are crucial for business accounts to track....
How to schedule Facebook posts: 3 strategies in 2024
It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content...
A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog...