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Meta Adds AI-Powered Updates to its Lead Gen Ads
Meta's giving advertisers more tools to help generate and qualify leads.
2025 holiday shopping trends: Tariffs, trust and timing
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable....
How to balance speed and quality customer service
It’s not enough to resolve issues quickly anymore. Businesses need to meet their customers with the personalized service they’re accustomed to on...
Emerging social media job titles you need to know for 2024
Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is...
Email Marketing Audit — The Complete Guide
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've...
What’s Holding AI Adoption Back in Marketing? [New Data]
Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial...
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key...
How To Get More Subscribers on YouTube in 2024
As YouTube becomes a popular destination for product discovery, learn how your brand can attract some of the more than 2.7 million people using the...
12 Easy and Profitable Crafts to Make and Sell in 2024
Explore trending crafts to make and sell, with ideas for every skill level. Diversify your income and turn your passion into a profitable...
20+ Etsy Shop Ideas for Makers and Creatives
Etsy is a great place to launch a new business or expand a growing one. Check out this list of Etsy shop ideas to figure out what to sell.More
How Bombas Became a Profitable Brand With a Successful Giveback Model
Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and...