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What is social media automation? A guide for businesses in 2025
Social media automation helps you do more with less effort. In 2025, the best tools can post for you, track results, and even reply to customers while you focus on strategy. Here’s what it is, how it works, and which platforms do it best. Key Takeaways Automation ≠...
AI Can’t Replace SEO Tools. But It Can Use Them
The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more ›
Best of 2023: 5 Stories to Inspire Your Big Leap
Some of the most inspirational stories from the Shopify Masters podcast in 2023 come from people who pursued their passions against all odds.More
Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond
Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021,...
Top 10 Takeaways From Whiteboard Fridays in 2023
Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023.
11 Artificial Intelligence Examples from Real Brands in 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone,...
Bad Marketing Advice in Action (and What We Can Learn)
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to...
Long Tail in Marketing: Apply That Ish to Content Strategy
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering....
Location Landing Pages: 6 Crucial Elements Of Local Visibility
You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true. What Google doesn’t like is: So, let’s unpack the...
PPC Keyword Research: The Complete Guide
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies,...
How to Run Google Ads: A Guide to Setting Up Your First Campaign
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day,...