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AI maturity in marketing: What the research reveals

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turns AI into measurable...

Scrunch vs. Semrush: Which tracks AI visibility better?

Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. Semrush, and here’s the high-level takeaway if you’re trying to choose: Scrunch is a dedicated answer engine optimization (AEO) tool built to...

X launches new bonus program for video creators

The reward-based effort offers cash incentives to invited users for posting videos on the platform.

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