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HubSpot AEO vs. Otterly: Platform or standalone tool?

Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it? That’s the real...

What are the latest Hootsuite product features? [June 2026]

Quick summary of June updates:Filter Planner by approver to clear content bottlenecks fasterCompare post performance across all your networks with the new Cross Network Posts widgetTrack Pinterest performance for up to 90 days after publicationMeet Social OS,...

Meet Hootsuite Social OS: The social media AI tool for 2026

Key takeawaysHootsuite Social OS is an AI-native social operating system. It connects intelligence, publishing, customer care, and advocacy in one product suite, with AI built into the core, not bolted on.The suite is made up of five apps (Perch, Nest, Lumen,...

AI for social media just got a new standard: Here’s what we built

Eighteen years ago, we built Hootsuite because social was changing how the world communicated. The goal back then was simple: Help brands show up and not miss the moment. I came back a few months ago. One of the first calls we made was harder to explain. We took apart...

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