Content Marketing and Development
Content marketing development takes discipline and commitment, and we want to help you every step of the way. First, we’ll partner with you to understand what makes your company unique. Then, we take your passionate expertise and share that online with our proven approach that works for any industry.
Before we create content, we need to answer key questions together: How will we create content? When and where will we publish it? What topics will we cover? Who is our audience?
We all know that content is king in today’s digital world. Useful content helps drive traffic to your website, build your brand, and grow your business. Development of a holistic content marketing strategy should enhance and support your organization’s overall business objectives and help you reach your online audience more effectively.
Great content marketing always starts with a well-documented strategy. In fact, it’s been proven that businesses are more effective with one. Work with us to build a blueprint for your content success and start consistently driving customer action.
We want to know why you’re publishing content, what your business objectives are, what will drive results, who you’re targeting, and how we’ll measure your content success. Our content marketing strategies set forth a plan that’s informed, realistic, actionable and measurable.
This means that once the strategy phase is complete, we have an agreed upon, step – by – step content marketing plan that we can implement immediately and start tracking results.
We have an established keyword research and mind-mapping process that leads to dozens of creative ideas. This can fuel your online content calendar for months, making consistency a key component of your strategy.Following our ideation process, we take those topics and develop an actionable content calendar to establish a clear timeline for your content marketing efforts.
It’s important that you understand your organization is now a publisher, just like a magazine or a newspaper. With your help and input, we’ll be your “editorial board,” populating your content calendar with ideas months in advance, so we always have a stream of content in the works.
A content calendar should be well-organized and go beyond a simple timeline, so we can use it as a benchmark for measurement and progress. Our calendars include:
- Titles of content pieces
- Recommended Format(s)
- Target Audience
- Recommended Publication Date
- Website Location
- Promotion & Distribution strategy
Relevant and unique web copy is the currency of the Internet. We write in-depth articles, blog posts, landing pages, and guides that earn SEO value and drive traffic to your site.
Our editorial content services drive SEO value and increase your website’s domain authority and relevance. We’ll include well-researched primary and secondary keyword phrases in your content, so it aligns with what your audience is searching for.
Think of articles and blog posts as the “meat and potatoes” of your content strategy that are essential to your digital survival. It’s important to also create other types of content that appeal to your readers. Longer, more authoritative pieces like free guides and white papers can drive collection of email addresses through lead capture forms and live as an evergreen piece of content for a long time; a gift that keeps on giving.
Plus, the more new pages on your website, the more valuable signals you are sending to Google – and your audience – that you’re:
- A reliable source of information online
Regardless of your editorial mix, we can guide you through the content development, proofreading and QC process, and create optimized content for your website.
Publishing your content in the form of infographics, white papers, ebooks, and more, attracts new audiences and drives sharing on social media.
If you already have a strong foundation of text-driven content, why not start to branch out with creative visual content?
Don’t let your content become stale – add compelling content to the mix that incorporates best practices in graphic design. Your users consume content in many different ways, so it’s important that you have content that “speaks” to them. Based on your content strategy and the consumption habits of your target audiences, we can create interesting and visually appealing formats for your editorial calendar.
Amplify Your Content
“If you build it, they will come” works great for baseball, but when it comes to content, not so much. We help you properly distribute your content beyond your website — through social media, pay per click advertising and many other channels.
Our content amplification strategies help you reach your target audience where they hang out online at the moment they are ready to convert. A potent content amplification plan is a mirror of your business’ unique buyer’s journey.
Our content amplification services help you cast the widest net to reach your audience where they hang out online, and draw in a new audience, strategically.
We utilize the below digital amplification tools to ensure you have a holistic plan for leading your prospects along their journey to becoming customers:
We build relationships with key people or publications in your industry to produce and promote content for your brand
Social Media Management
We target where your audience socializes online, and tailor posts to reach them and keep them engaged
We combine traditional public relations efforts with your content marketing efforts by creating and distributing content to larger digital audiences
We create email marketing campaigns to nurture your leads and build lasting relationships with your audience
We boost your content across social media platforms so you gain publicity through our paid advertising offerings
Measure Your Content
You’ll want to prove ROI from your content marketing investment. We will define KPIs with you, actively monitor the performance of your content, and use our findings to improve results.
Do you ever wonder if your current online marketing efforts are having a positive effect or do you just hope for the best? When it comes to Google, wishful thinking stopped working a long time ago. We help sift through the mountains of information to find the most insightful and useful data to prove and optimize your content marketing ROI.
- Determine business goals: You know your business better than anyone else and we want to tap into that knowledge. We will work with you to determine the right metrics and goals that will drive the growth of your business.
- Establish baseline metrics: To measure improvement, we have to know where you’re starting from. By establishing baseline metrics, we can establish key performance indicators (KPIs) that prove the value of your content marketing and SEO efforts.
- Dashboard setup: Google Analytics is complex, and we don’t want you spending hours in the platform grasping for the story behind your data. That’s why we set up simple, personalized content measurement dashboards with the metrics that matter most to you.
- Reports: While our content analytics dashboards are providing a high level overview of what happened, you also want the actual insights to know why that happened and what you can do to improve and build on your success. These insights come in the form of monthly, quarterly, and yearly reports.