Why Inbound Marketing is So Important
Inbound marketing is creating and sharing useful and compelling content with potential and established clients. It’s a way of inviting them into business culture.Inbound marketing provides insight into your expertise and business culture.
Traditional outbound marketing is a one-way conversation – with you, the marketer talking ‘at’ the potential customer. Inbound marketing acts as an invitation to an ongoing dialogue to communicate with your customers in both a professional and inviting way
Instead of the outdated marketing methods of purchasing ads, buying email lists, and hunting down leads, inbound marketing focuses on blogging, lead magnets (downloadable content), social media, and email marketing to connect with potential clients who might be interested in your services
Inbound marketing helps you work smarter, not harder, than traditional outbound marketing. Regardless of the size of your company, inbound marketing is 10x more effective for increasing:
- Website Traffic
- Lead Generation
- Customer Loyalty
By aligning the content you publish with your customer’s interests and needs, you naturally attract inbound traffic to your website/business where you can then convince, close, and satisfy them over a period of time.
Don’t Forget your Existing Customers
Inbound marketing is not just for new clients. Did you know it costs businesses 6-7x more to attract a new customer than to retain an existing one. KissMetrics
McKinsey’s research tells us, “70% of buying experiences are based on how the customer feels they are being treated”.
Companies who embrace inbound marketing continue to engage with and hopefully upsell their current customers into promoters and referrers
All these different forms of inbound marketing are an on-going, multifaceted conversation. Inbound marketing earns the attention of customers, makes your company easy to find, and draws existing and potential customers into your overall message and business practices.
Learn more about our digital Marketing services today!
Not sure how to get started. At Amplitude Marketing, we help our clients implement content marketing strategies unique to them. Our experts can do the same for you. We understand you are in the middle of a journey to grow your business, and we want to help guide you to success. We look forward to helping you achieve your goals.