What’s your mobile SEO plan?
Is your website mobile friendly? Are visitors able to navigate your site as easily on their phone/tablet as on their desktop?
If the answer to those questions is no, then you’re in for a big shock this fall. Google has confirmed that starting September 2020, all websites will be ranked using the mobile version of their site rather than the desktop version. This means if your website is not mobile friendly, you could see a dramatic drop in traffic to your website.
That means unless you bring your SEO practices up to date, your site could be pretty much invisible in search results starting in September 2020.
What does Mobile first Indexing mean
Google’s Mobile-first Index ranks the search results based only on the mobile-version of the page. And this even occurs even if you’re searching from a desktop or laptop computer.
Before this update, Google’s index would use a mix of desktop and mobile results.
So if someone searched from an iPhone, Google would show them mobile results. And if someone searched for something on a desktop, they’d get “desktop results”
What is Mobile SEO
Mobile SEO stands for mobile search engine optimization. It’s the practice of optimizing your website design and content to achieve a better ranking for your web pages in search engine results pages (SERPs).
Search engine optimization helps you improve organic traffic, which is traffic coming to your site from search results. While there are several search engines,Google is the most important one. That’s because it accounts for almost 95% of the search engine market.
Why is Mobile SEO so Important
Mobile searches have now exceeded desktop searches and that trend looks to continue. That means that many of your target customers are probably using mobile devices to find your content.
How can you implement mobile SEO on your website.
To succeed with mobile SEO today, your site needs to be mobile responsive. So if mobile visitors get hit with a mini version of your desktop site, you’re in trouble. Mobile responsiveness means the design elements on the page resize according to the device to give users a great visual and browsing experience. No more tiny versions of your website. Instead the site code recognizes the size of the screen it’s being viewed on and automatically shifts content around to fit.