fbpx

Digital Marketing Platform Guide

This digital marketing guide will help you determine which platform is right for your organization.

First and foremost, remember that your brand doesn’t have to be on every single online platform.  When it comes to digital marketing consistency is key and it’s better to be active on fewer channels than to be dormant on all of them.  That being said, it would be smart to have a complete profile on the Big Four — Facebook, Instagram, Twitter, and LinkedIn — as the links to those profiles often show up on the first page of Google search results when people search for your brand.

Here are two charts that show which channels are preferred by marketers and consumers and what type of posts consumers prefer

Facebook 

Facebook is the front porch of the internet. Facebook is the biggest social media site around, with more than two billion (with a B!) people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook. 

 

We always recommend Facebook as the #1 digital marketing platform to our clients because it’s easy to get started.  Another great thing about the platform is that pretty much all content formats work great on Facebook — text, images, videos, live videos, and Stories. 

 

If you can only focus on one platform, Facebook is the one you want to prioritize

 

Elements for success

  • Consistent Branding
  • Tell your Story
  • Complete About section
  • Set up Page CTA’s

%

of consumers like the pages of brands they've purchased products or services from

%

of facebook users are high income earners

Twitter

If Facebook is the front porch, then Twitter is the water cooler.  Twitter is nonstop action and is all about real time information. It’s the place where your brand can chime in on whatever conversation your audience is already having, or start a new conversation and build an audience..  

 

Does your organization provide dedicated customer support, if so then you absolutely need to be on Twitter. Salesforce calls Twitter the new 1-800 number of the internet.  According to Twitter’s own stats more than 80% of social customer service requests happen on Twitter.  There are quite a few social media customer service tools available to help you manage social customer service conversations.

 

Elements for success

  • Consistent Branding
  • Username should match other social channels
  • Get Verified

%

of US 18-24 year olds use Twitter

%

of Twitter users have a better impression of a brand when they respond to a tweet

Instagram

Instagram is a visual social media platform.  It gives organizations the opportunity to define their brand look and feel.  Instagram is not the place for commentary or a lot of writing. Use Instagram for a behind-the-scenes look at your company (employee spotlights or how-it’s-made clips) Instagram is also a great way to share tips and tricks in a visual manner.  Remember to use your captions wisely, and that a colorful, beautiful account is a followed account.and gives a face to the profession.  

 

Elements for Success

  • Clear vision and strategy
  • Consistent frequency
  • Familiarity with your audience
  • Clear visual style

%

of people say they have become more interested in a brand or product after seeing it in Stories

%

of users log in at least once daily

LinkedIn

LinkedIn is all about business.  If you market to other businesses or need to get in front of high level decision makers Linked in is the place to be.  The most important thing about LinkedIn is being helpful. Publishing thought leadership content on your Company Page is one of the most powerful ways to grow your LinkedIn audience. Because people invest time on LinkedIn, a proven approach is to help your audience perform their jobs better, answer questions, and help address pain points.

 

Elements for success

  • Professional imagery
  • Well developed personal and company summary
  • Being helpful

million senior-level influencers

%

of Decision-Makers use LinkedIn content to vet organisations

Medium

Medium is a social publishing platform that is home to a diverse array of stories, ideas, and perspectives. The platform provides organizations an opportunity to reach people who are looking for great content to read online.  It’s geared toward sharing longer-form, more well-thought-out content. 

 

One great way to utilize Medium for thought leadership is to create your own Publication.  Publications are collections of theme based stories that are created using hashtags. So not only can you share your own writing on Medium, but you can also use publications to provide a resource for your followers.

 

Elements of success

  • Write consistently
  • Use titles and subtitles wisely
  • Recommend posts related to your industry

million monthly readers

minutes average reading time

%

of readers earn more than 6 figures

Tumblr

Tumblr is both a blogging platform and a social network.  If you’re a brand that is looking to be a bit left of center, Tumblr is a great option for you.  The great thing about Tumblr is that you can utilize several different types of posts within the same blog. It’s a bit like mixing Facebook, Instagram, and Pinterest together.  You can do a traditional text post, a gorgeous image, and a quick video all in one cohesive brand.  

 

Elements for success

  • Have a clear brand strategy
  • Pick a niche
  • Reblog quality content

%

of Tumblr users are millennials.

%

of US internet users with an annual income of $80-100K use Tumblr.

Ready to begin your digital marketing journey?

Contact us today about getting start with one of our monthly digital marketing packages. 

Share This

Share This

Share this post with your friends!