5 Benefits of Business Blogging.
Many business owners don’t have time and they see blogging as yet another drain on the limited time they do have. But business blogs work and the benefits are well worth it.
Search Engine Optimization is one of the most overused and least understood terms in marketing. Basically, it is your effort to get your website ranked highly on search engine results pages (SERP) when potential customers type in keywords to search for products or services you offer.
You rank higher on the page by having content on your blog and website with those keywords Content on your blog and ultimately your site, is indexed like a catalog by search engines.
Blogging increases the amount of keywords on your site making it easy for search engines to find you. The more keywords on your site, the more often search engines will find you. And the more often search engines find you, the more likely people will click on your website link.
And the more people who come, the more people who share what you have written with others; and the more that others post links back to your blog, the more chance there is for your pages to rank for keyword searches that potential customers conduct. It’s an ongoing cycle.
The whole point of having a business is to add customers and increase profits. And current research shows that 60 percent of businesses that blog acquire more customers than those that do not.
2. Give your company personality
A key to business success is the development of relationships with current and potential clients. People want to know who you are, how you operate our business, your values, and your value to your industry niche.
It’s hard to do that on your website homepage but a blog? That’s where you can develop a personality for your organization, as a place interested in helping others, a place that can entertain and inspire, and a place that puts relationships before sales.
People trust businesses that they get to know well.
3. Support your Social Media Presence
When you have a blog with great stuff, you can repurpose that content it all over social media, with compelling and intriguing teasers, with photos and images, with catchy headlines.
You can drive people to your blog through your social media platforms. Every click to your blog is important for SEO and important for building your brand.
4. Create Content for Email Newsletters
If you are not working on growing your email list, you should be. Your blog posts are a perfect place to ask for that conversion. On each post, you can urge readers to subscribe to your email and have all of your posts delivered to them automatically.
5. Improve your Conversion Rates
You want your existing and potential customers to do several things:
- Sign up for your newsletter
- Share what you have written
- Like you enough to click through to other pages on your site and learn more about your products or services
- Eventually become a client of yours
According to Hubspot, organizations that maintain a blog have an overall increase in ROI, and, over time, they can experience as much as 13x increase in ROI.
Blogging allows you to spread your brand, either directly or indirectly by others who visit. If visitors like what they read, they will share.
It allows you to show your expertise in your niche, and it allows you to establish trustful relationships.
Learn more about our digital Marketing services today!
Not sure how to get started. At Amplitude Marketing, we help our clients implement content marketing strategies unique to them. Our experts can do the same for you. We understand you are in the middle of a journey to grow your business, and we want to help guide you to success. We look forward to helping you achieve your goals.